Beauty Of Joseon | Ginseng Moist Sun Serum (SPF 50+ PA++++) | Best Price in Pakistan

The UV rays that bombard us during our daily activities damage skin tissue, causing reduced skin elasticity and aging. Therefore, using sunscreen is an essential step to protect the skin exposed to such photoaging every day.
However, factors such as the oily and sticky texture of sunscreen, white cast, and the annoyance of adding it to the skincare routine cause many to neglect its use. That is why we wanted to create a product that can provide both sun protection and skin care without the common disadvantages of sunscreen.
To achieve this, we selected ginseng, a key BOJ and Hanbang ingredient whose effectiveness has been proven through numerous studies, as the main element. Saponin, which is abundant in ginseng extract, has an anti-aging effect, helps to improve wrinkles, and supplies nourishment to the skin.
In addition, the capsule-type serum formula without surfactant ingredients absorbs into the skin moistly and refreshingly, completely protecting the skin from UV rays.
Moist and light daily sun care

The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.
CLEAR-FENCE capsule formula

The UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.