Products

We’re gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you then...

Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us just tell you, we’re smiling a lot! This rich, creamy formula glides on silky-smooth...

High pigmentation with a unique texture and a long-lasting satin finish. A versatile collection of classic and trendy tones that you can easily use alone or combined in a wide variety of looks. Cruelty free and Vegan.

Make those striking eyes of yours pop with our improved Color Icon eyeshadow formula. We’ve combined super-saturated pigmentation and pearlescents into our go-to singles. The satiny texture feels as good as it looks–sans fading or creasing–with better blendability and major staying power.High-pigmentation and pearl-density...

This specially-designed dual pencil sharpener includes razor-sharp blades to keep pencils of all sizes perfectly-shaped. Keep one wherever you have pencils to make sure you never lose your edge. Keep one wherever you have pencils to make sure you never lose your edge Try...

Our NEW! Ultimate Brow™ Pomade proves that a dramatic brow is achievable even in the most convenient and compact of beauty products. Layer the longwearing cream-gel formula lightly for a natural accent or apply to your hearts desire for an amplified, shapely and defined...

WET N WILD FACE QUAD HIGHLIGHTER PALETTE 14G | Best Price in Pakistan Experience premium skincare with 100% original products from Brandiology. Carefully selected for visible results and daily skin confidence. Key Benefits: Helps improve skin texture and appearance Suitable for daily skincare routine...

When your makeup isn’t standing up to the wear and tear of the day, it’s time to fight back and fight dirty with wet n wild’s Fight Dirty Detox Setting Spray. Just spray it on over your makeup and the ultra-fine mist sets your...

Your perfect look starts with a solid foundation! This dense, flat brush is the perfect balance of firmness and softness to apply any cream or liquid foundation with ease for a streak-free, flawless finish.

WET N WILD HIGHLIGHTING BAR 687 FIRE 8.5 GM | Best Price in Pakistan Experience premium skincare with 100% original products from Brandiology. Carefully selected for visible results and daily skin confidence. Key Benefits: Helps improve skin texture and appearance Suitable for daily skincare...

Hydration, Shine AND Color? This NEW, uber-nourishing formula does it all! Powered by 7 natural oils, this tinted lip oil hydrates the lips for the dreamiest mirror-like shine and most stunning pop of color. This lightweight formula makes the lips look and feel better...

This blending sponge flawlessly applies makeup for a professional-looking finish. Provides a streak-free, effortless application. Designed with a unique hydrophilic material to ensure less product waste. Cruelty-Free. Vegan. Can be used wet or dry for face application

Achieve polished brow and lash looks in an instant with the help of this clear brow and lash mascara. This clear gel makes it easy to groom even the most unruly brows and lashes quickly and effectively. Formulated with conditioning ingredients, this gel provides...

Elevate your look with our Mega Glitter Shimmer Liquid Lipstick! This innovative formula applies matte and transforms into a glitter finish when your lips press together. Lightweight and packed with high color payoff, it glides on smoothly and feels incredible. Infused with Vitamin E,...

Elevate your look with our Mega Glitter Shimmer Liquid Lipstick! This innovative formula applies matte and transforms into a glitter finish when your lips press together. Lightweight and packed with high color payoff, it glides on smoothly and feels incredible. Infused with Vitamin E,...

Elevate your look with our Mega Glitter Shimmer Liquid Lipstick! This innovative formula applies matte and transforms into a glitter finish when your lips press together. Lightweight and packed with high color payoff, it glides on smoothly and feels incredible. Infused with Vitamin E,...

Velvety, lightweight, creamy and buildable, this Lip & Cheek Color delivers an instant natural-looking flush, and is buildable on lips and cheeks to an intense glow. Delivers a convenient pop of color or a glamorous flush in a diffused, soft-matte finish. For Lips &...

Show yourself some love with the Mega Glo vitamin E makeup stick collection! This multipurpose makeup can be used to seamlessly enhance, highlight, and add color to the face. Travel-ready and retractable, it’s easy to apply touchups on the go. On-the-Go Makeup: This retractable...

Show yourself some love with the Mega Glo vitamin E makeup stick collection! This multipurpose makeup can be used to seamlessly enhance, highlight, and add color to the face. Travel-ready and retractable, it’s easy to apply touchups on the go. On-the-Go Makeup: This retractable...

Meet your new eyeliner essential! The Breakup Proof Wing Out Waterproof Liquid Eyeliner! With an ultra-flat, angled brush, it makes creating sharp, steady lines effortless. Featuring the same incredible formula as our original, this eyeliner delivers up to 16 hours of cry-proof, smudge-proof, fade-proof...

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito...

A long-lasting, semi-matte lipstick infused with lip-loving ingredients including Hyaluronic Acid, Natural Marine Plant Extracts, Coenzyme Q10 and Vitamins A & E deliver moisture, while Murumuru Seed Butter, Argan Oil, and Sunflower and Passionfruit Seed Oils nourish the lips. The formula is long-wearing and...

A mascara specially formulated so that your lashes reach an amazing length. For deeply long and perfectly defined eyelashes, this formula lengthens and visibly elevates the eyelashes. Ophthalmologically tested.